One of India’s most credible names in the financial services and wealth management sector is NJ Asset Management Private Limited. This Indian AMC belongs to the pioneering finance management company, NJ India Invest Pvt. Ltd., which was incorporated way back in 1994 to cater to the dynamics of the then financial services industry.
In the contemporary space of financial services, the NJ group – where NJ is an acronym for Mr. Niraj Choksi and Mr. Jignesh Desai, the founding fathers of the NJ group – runs a diverse business of not just financial products and services distribution but also loans/credit, insurance, asset management, and offshore funds distribution. As far as mutual funds are concerned, NJ Mutual Fund owns mutual fund assets worth over Rs. 1,22,477 as of 31.01.2022. (+)
NJ Mutual Fund believes in “Rule-based Active Investment”, where specialized financial scientists have been roped in to bring together market experience and innovative technologies on the same platform to select stocks, allocate assets, and assign weights. In short, it is a data-driven system that works to identify the best stocks, ascertain their market volatility, and predict their expected returns. This innovative formula has worked brilliantly for NJ Asset Management Pvt. Ltd. to provide optimal value to both their investors and partners and reduce human bias to a great extent. View More
Providing value and convenience to every client represents the core value of NJ Asset Management Pvt. Ltd. As a result, they have maintained a specialized research team experienced in portfolio management and mutual fund analysis for the holistic financial well-being of their clients.
NJ Asset Management Pvt. Ltd. abides by the regulations laid down by SEBI (mutual funds).
NJ Mutual Fund Key Information
Name of the Mutual Fund
NJ Mutual Fund
Date of Incorporation
1994
Managing Director & Chief Executive Officer
Mr. Rajiv Shastri
Chief Operating Offier / Chief Finance Officer
Mr. Vineet Nayyar
Compliance Officer
Ms. Punam Upadhyay
NJ Mutual Fund Managers
Rajiv Shastri
Backed with an experience of over 25 years in India’s mutual fund and financial products space, Mr. Rajiv Shastri is a force to reckon with. Before commencing his association with NJ Asset Management Pvt. Ltd., Mr. Shastri was a part of Essel, Lotus, and Peerless Mutual Funds. He was also a founding figure of HDFC Mutual Funds. Mr. Shastri is a qualified Chartered Accountant and holds a Master’s degree in Economic Management and Policy from the University of Strathclyde, Glasgow. He also worked as the Professor of Practice with the National Institute of Securities Market and as a columnist with some of India’s renowned financial magazines, including the Business Standard and Money Control.
Anand Varadarajan
Mr. Anand Varadarajan, General Manager Sales, has been a part of the NJ Asset Management team since 2016 and is backed with the experience of over two decades in sales in both the Indian and global markets. One of NJ Asset Management’s most prized employees, Mr. Anand Varadarajan received the prestigious 40 under 40 Alternative Investment Professional Award for being one of India’s top investment personalities.
Vineet Nayyar
NJ Asset Management’s Chief Operating Officer, Mr. Vineet Nayyar comes with the experience of nearly two decades in the space of mutual funds asset management. Academically, after pursuing his Bachelor’s degree from Lucknow University, Mr. Nayyar pursued Chartered and Cost Accountancy. Before his stint with NJ Asset Management Pvt. Ltd, Mr. Nayyar worked in the field of operations and finance at various important companies, such as Fidelity, HDFC, and BNP Paribas.
Punam Upadhyay
Ms. Punam Upadhyay is the current Chief Compliance Officer and Chief Risk Officer at NJ Asset Management Pvt. Ltd. A qualified compliance and legal professional, Ms. Upadhyay has more than 13 years of experience in secretarial and legal professions. Before beginning her stint at NJ Mutual Fund, Ms. Upadhyay worked with the compliance and legal teams at various companies such as Kotak AMC, Pramerica AMC, BNP Paribas, and Edelweiss.
Rishi Sharma
One of NJ Asset Management Private Limited’s assets, Mr. Rishi Sharma’s expertise in rule-based investing and quantamental techniques makes him one of the most prized fund managers in the investment and financial products space. Mr. Sharma has been working as a Fund Manager with NJ Assets Management since 2020 and comes with over 15 years worth of experience. Academically, he has a Commerce degree from Baroda University and a PGDBA from IES Management College, Mumbai. Before joining NJ Mutual Fund, Mr. Rishi Sharma had proven his caliber by building great investment teams at numerous prestigious financial products companies such as Monsoon Capital, IIFL, Suyash Advisors, and MAPE Securities.
How to Invest in NJ Mutual Fund?
If you want to invest in NJ Mutual Funds, the process is extremely convenient on the 5Paisa platform. 5Paisa is one of the nation’s largest investing platforms. You can easily add NJ and other mutual funds to your portfolio. The steps to invest in NJ Mutual Fund online is as follows: View More
Step 1: Log in to your 5Paisa Account. If you do not have one, click the link to register and create a new 5Paisa account in 3 easy steps. Alternatively, you can download the 5Paisa app on your smartphone for Android or IOS and log in from your device. Step 2: Search for the NJ Mutual Fund scheme that you want to invest in Step 3: Select the option that is apt for your requirement and risk appetite Step 4: Select the investment type – SIP (Systematic Investment Plan) or Lumpsum Step 5: Input the amount that you’d like to invest and proceed with payment by clicking on the ‘Invest Now’ button
That’s it! This sums up the investment process. Once your payment is successful, you can see the NJ Mutual Fund reflected in your 5Paisa account in 3-4 working days. If you have selected the SIP option, the chosen amount will get deducted every month starting from the date you have made the payment.
How to Invest in NJ Mutual Fund ?
If you want to invest in NJ Mutual Funds, the process is extremely convenient on the 5Paisa platform. 5Paisa is one of the nation’s largest investing platforms. You can easily add NJ and other mutual funds to your portfolio. The steps to invest in NJ Mutual Fund online is as follows: View More
Step 1: Log in to your 5Paisa Account. If you do not have one, click the link to register and create a new 5Paisa account in 3 easy steps. Alternatively, you can download the 5Paisa app on your smartphone for Android or IOS and log in from your device. Step 2: Search for the NJ Mutual Fund scheme that you want to invest in Step 3: Select the option that is apt for your requirement and risk appetite Step 4: Select the investment type – SIP (Systematic Investment Plan) or Lumpsum Step 5: Input the amount that you’d like to invest and proceed with payment by clicking on the ‘Invest Now’ button
That’s it! This sums up the investment process. Once your payment is successful, you can see the NJ Mutual Fund reflected in your 5Paisa account in 3-4 working days. If you have selected the SIP option, the chosen amount will get deducted every month starting from the date you have made the payment.
NJ Balanced Advantage Fund - Direct Growth is an Dynamic Asset Allocation or Balanced Advantage scheme that was launched on 08-10-2021 and is currently under the management of our experienced fund manager Viral Shah. With an impressive
AUM of ₹3,692 Crores, this scheme's latest NAV is ₹13.49 as of 4/17/2025 12:00:00 AM.
NJ Balanced Advantage Fund - Direct Growth scheme has delivered a return performance of 1.81% in the last 1 year, 10.66% in the last 3 years, and an 9.01 since its launch. With
a minimum SIP investment of just ₹100, this scheme offers a great investment opportunity for those looking to invest in Dynamic Asset Allocation or Balanced Advantage.
NJ Arbitrage Fund - Direct Growth is an Arbitrage scheme that was launched on 29-07-2022 and is currently under the management of our experienced fund manager Viral Shah. With an impressive
AUM of ₹286 Crores, this scheme's latest NAV is ₹12.0956 as of 4/17/2025 12:00:00 AM.
NJ Arbitrage Fund - Direct Growth scheme has delivered a return performance of 7.21% in the last 1 year, - in the last 3 years, and an 7.27 since its launch. With
a minimum SIP investment of just ₹100, this scheme offers a great investment opportunity for those looking to invest in Arbitrage Fund.
NJ Overnight Fund - Direct Growth is an Overnight scheme that was launched on 29-07-2022 and is currently under the management of our experienced fund manager Viral Shah. With an impressive
AUM of ₹216 Crores, this scheme's latest NAV is ₹1186.2158 as of 4/19/2025 12:00:00 AM.
NJ Overnight Fund - Direct Growth scheme has delivered a return performance of 6.52% in the last 1 year, - in the last 3 years, and an 6.49 since its launch. With
a minimum SIP investment of just ₹100, this scheme offers a great investment opportunity for those looking to invest in Overnight Fund.
NJ ELSS Tax Saver Scheme - Direct Growth is an ELSS scheme that was launched on 13-03-2023 and is currently under the management of our experienced fund manager Viral Shah. With an impressive
AUM of ₹248 Crores, this scheme's latest NAV is ₹13.79 as of 4/17/2025 12:00:00 AM.
NJ ELSS Tax Saver Scheme - Direct Growth scheme has delivered a return performance of 2.00% in the last 1 year, - in the last 3 years, and an 19.10 since its launch. With
a minimum SIP investment of just ₹, this scheme offers a great investment opportunity for those looking to invest in ELSS.
NJ Flexi Cap Fund - Direct Growth is an Flexi Cap scheme that was launched on 15-08-2023 and is currently under the management of our experienced fund manager Dhaval Patel. With an impressive
AUM of ₹2,028 Crores, this scheme's latest NAV is ₹12.81 as of 4/17/2025 12:00:00 AM.
NJ Flexi Cap Fund - Direct Growth scheme has delivered a return performance of -2.51% in the last 1 year, - in the last 3 years, and an 16.56 since its launch. With
a minimum SIP investment of just ₹100, this scheme offers a great investment opportunity for those looking to invest in Flexi Cap Fund.
Regarding capital investment, there are a few things to keep in mind. First, you must decide how much wealth you will commit over the long term. Keep in mind that the higher you invest, the more you stand to gain or lose. There are two main types of mutual funds to consider: growth and income. Both come with risks, so it’s important to learn as much as possible before deciding how much to invest. Once you have a nice understanding of the risks involved, you can then start working towards your financial goals.
5Paisa has an Invest app that allows you to invest in mutual fund shares. However, you don’t need an exclusive Demat account to start and enjoy the app’s many features, such as its ability to help you manage your portfolio, get fund profiles and track your investments.
With NJ AMC, investors can consider multiple financial assets via diverse offerings and products such as equity or debt, liquid alternatives, portfolio management services (PMS), and fixed-income assets.
Depending on your option, the minimum amount for each NJ mutual fund may differ. If you plan to make a lump sum investment, you must create a SIP (Systematic Investment Plan). With a SIP, you can choose to start with a lower amount. The lowest amount required by the NJ Mutual Fund is INR 100; however, if you want to make a lump sum investment, you’ll need at least INR 5000.
5Paisa’s commission-free investing service is straightforward. You set a target investment amount, and the service does the rest. This makes investing in various stocks and mutual funds easy without worrying about transaction fees. 5Paisa is safe because of professional management, liquidity transparency, and flexibility to choose from a diverse range of options; you can invest in mutual funds by starting a sip as low as INR 500 or with a lump-sum investment or a simple SIP process.
NJ Balanced Advantage Fund - Direct Growth