Tanushree Jaiswal Tanushree Jaiswal 1st April 2024

Unlocking Investment Opportunities: Stocks Benefiting from IPL 2024

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As excitement for Indian Premier League (IPL) 2024 builds up, not only cricket enthusiasts but also investors are gearing up to capitalize on this meg event. Beyond cricket grounds & television screens, IPL frenzy presents lucrative opportunities in stock market. Let's delve into top stocks poised to benefit from IPL 2024 & explore why they present promising investment prospects.

Broadcasters & Media Companies

1. TV18 

As subsidiary of Network18, TV18 is set to reap rewards of IPL broadcasting rights. With millions tuning in, increased viewership translates to higher advertising revenue, amplifying profitability.

2. Network18 

Network18, in collaboration with Jio Cinema, is streaming partner for IPL. With surge in viewership, company is poised to capitalize on heightened advertising opportunities, bolstering its market performance.

Consumer Staples Companies

1. ITC

ITC's brand Sunfeast's association with RCB for IPL 2024 & its snack offerings align perfectly with cricket-watching experience. Enhanced brand visibility during IPL is expected to drive consumer engagement & positively impact ITC's stock.

2. HUL

With consumers indulging in beverages like tea & coffee while enjoying IPL matches, HUL's renowned brands stand to benefit. Increased consumption during sporting season bodes well for HUL's market position & stock performance.

Beverages Companies

1. Varun Beverages 

Varun Beverages' popular beverages, including Pepsi, are staple choices during IPL matches & summer season. Higher consumption coupled with advertisement exposure during IPL broadcasts could drive up company's stock value.

Hospitality & Tourism Companies

1. Indian Hotels

With IPL matches hosted across India, Indian Hotels, part of Tat Group, stands to benefit from increased hotel bookings. This surge in demand is expected to positively influence company's stock performance.

2. Easy My Trip

Easy My Trip facilitates travel bookings, including flights & hotels, catering to IPL attendees. Anticipated rise in travel demand could translate into higher profits for company & bolster its stock value.

Listed companies who own IPL teams in 2024

Here are details of listed companies who own IPL teams: 

1. United Breweries Ltd 

Royal Challengers Bangalore (RCB) squad is presently owned by United Spirits Limited, part of Diageo Group, worldwide alcohol industry giant. Since its foundation, United Spirits has been parent business of RCB. United Spirits Limited, formerly known as United Breweries, is Indian alcoholic beverage firm that makes variety of spirits, beer, & wines. corporation has substantial presence in alcohol market & has amazing portfolio of brands that sell millions of cases yearly.

2. Reliance Industries Ltd 

Mumbai Indians (MI) are owned by Indiawin Sports Private Limited, subsidiary of Reliance Industries. Mukesh Ambani, chairman & managing director of Reliance Industries, leads corporation that owns Mumbai Indians, & his wife, Nit Ambani, also owns team.

3. India Cements Ltd 

India Cements Limited owns Chennai Super Kings (CSK) squad through its parent company, Chennai Super Kings Cricket Limited. CSK's current owner is N. Srinivasan, Indian businessman & industrialist who also serves as Managing Director of Indi Cements. N. Srinivasan has been with CSK since their IPL debut.

Conclusion 

Investing in stocks poised to benefit from IPL 2024 presents attractive opportunity for investors seeking exposure to sectors experiencing heightened consumer engagement during cricketing extravaganza. With increased viewership, advertising revenue, & consumer spending, these stocks are well-positioned to deliver favorable returns amidst IPL fervor.

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Disclaimer: Investment/Trading in securities Market is subject to market risk, past performance is not a guarantee of future performance. The risk of loss in trading and investment in Securities markets including Equites and Derivatives can be substantial.

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