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United Spirits Limited (USL) is India’s largest spirits manufacturer. The liquor brand portfolio of USL comprises Royal Challenge, Signature and McDowell’s No.1 whisky brands. It also manufactures, markets and sells other international brands like Smirnoff Vodka and Ketel One Vodka through Star Brands Limited in India. It is available in 30+ countries, including Australia, Fiji Islands, Kenya, Mauritius, and Singapore.  

Business Verticals

The Company manufactures, purchases, and sells beverage alcohol (spirits and wines) through third party manufacturing units and strategic brand franchises. Furthermore, the Company owns the Bangalore franchise of the Board of Control for Cricket in India - Indian Premier League (BCCI-IPL). Some of the most popular brands include:

Antiquity
United Spirits' Antiquity whisky brand is a blend of Indian and Scotch malt whisky that comes in two varieties. This brand, along with Blenders Pride, Peter Scot, Royal Challenge, and Signature, are the best-selling whiskies in India.

Signature
Signature whisky is an imported Scotch whisky blend, available in two varieties. In India, the brand is also associated with the cricket league and has sponsored golf, derby, tennis, and polo championships.

The Royal Challenge
The Royal Challenge brand of Indian whisky is a leading brand in the premium whisky segment, manufactured by United Spirits, and is the name behind the IPL team Royal Challengers Bangalore. RC whisky was also the first premium whisky in India by volume.

McDowell's Single Malt Scotch Whisky
United Spirits Limited's McDowell's Single Malt whisky is a smooth blend of imported Scotch and Oak Matured. McDowell's also sells bottled water and soda in India.

No. 1 McDowell's Whisky
McDowell's No. 1 whisky is United Spirits' flagship brand and one of the best-selling whiskies in India. The brand offers three types of alcoholic beverages: whisky, brandy, and rum, and it is also the world's largest-selling umbrella spirits brand.

McDowell's Number One Rum
McDowell's No. 1 Celebration Rum is one of the top three best-selling rum brands in the world, as well as India's best-selling rum, having surpassed a popular brand called Old Monk and Bacardi white rum.

Vodka Romanov
Romanov vodka, produced by United Spirits, contains 42.8% alcohol by volume and is the company's second most popular vodka brand, following White Mischief. Romanov vodka comes in four flavours: Orange, Lemon, Apple, and Romanov Red, and it is also one of the cheapest vodkas available in India.

Milestones

2000 - On April 1 McDowell Spirits Ltd was renamed McDowell & Company Ltd. 

2002 - McDowell & Company acquired McDowell Alcobev and Phipson Distillery and made them the company's wholly-owned subsidiary. They also acquired Triumph Distillers and Vintners Pvt Ltd with an 85% equity stake to make them a subsidiary company as well.

2003 - Andhra Pradesh market meets ‘Derby Special Whisky’ by McDowell & Company. 

2004 - Karnataka market is introduced to Old Cask Rum and the Tamil Nadu market is introduced to ‘Signature,’ the newest premium product by McDowell & Company Ltd at that time. 

2004-05 - This fiscal year witnessed the acquisition of McDowell India Spirits Ltd, which became a wholly-owned subsidiary of McDowell & Company Ltd after it bought 50,000 equity shares of ₹10 each from the company's existing shareholders.

2005 - On April 1, Phipson Distillery Ltd., United Spirits Ltd., Herbertsons Ltd., Triumph Distillers & Vintners Pvt Ltd, Baramati Grape Industries Ltd., United Distillers India Ltd., McDowell International Brands Ltd., and Shaw Wallace Distilleries Ltd., merged.Collectively they formed United Distillers India Ltd with the vision to cater to a broader consumer base that predominantly belonged to the middle class. To achieve the vision of growth, the company launched a low-cost variant of their Black Dog Scotch.

2006 - On October 17, McDowell & Company Ltd. was officially renamed United Spirits Ltd. During the same fiscal year of 2006-07, United Spirits Ltd acquired Bouvet-Ladubay S.A., a 3.2 million-bottle winery in the Saumur Valley of France's Loire region, and initiated their international operations.

2007 - In May, United Spirits Ltd acquired Whyte & Mackay, a leading Scotch whisky distiller by purchasing their 100% stake.