THE SLEEP COMPANY FORAYS INTO A NEW COMFORT

The Sleep Company, Asia's SmartGRID technology pioneers and the champions of the comfort tech movement extend the versatility of its patented SmartGRID technology to a new category with the launch of the Onyx and Aristo Chairs. These ingenious new products come as a part of the company's active efforts to introduce innovations that elevate the comfort experience and will be available on The Sleep Company's official website as well as exclusively on the Amazon India Store. The Onyx and Aristo Chairs will be available at the launch price of INR 12,999/- and INR 14,999/- respectively.

The entry into this new category marks the comfort innovator's next chapter in creating avant-garde solutions aimed at transforming not just the way people sleep but sit as well. Intelligently designed as the ultimate orthopedic seating solution, the Onyx Chair comes with The Sleep Company's patented SmartGRID technology integrated into both the seat and back cushions. Available in two color options, Black and Grey, this smart chair offers advanced back support for those long meetings, calls, or zoom sessions. The Aristo Chair has been created with aesthetics that offer an elegant and luxurious feel with the patented SmartGRID technology incorporated into the seat cushion, while the back support is covered in a premium Tiffany Blue mesh. The company received 250+ pre-bookings within just three days of the online preview of these incredible innovations.

Speaking on the launch, Priyanka Salot, Co-founder,The Sleep Company, said "Our customers have always sat at the heart of everything we do, and our deep learning in understanding their comfort patterns along with our strong R&D capabilities have made us invent transformative solutions. People spend 1/3rd of their life sleeping and another 1/3rd in sitting, making it imperative that both experiences are elevated in equal measure to ensure that we lead a truly healthy lifestyle. Therefore, after disrupting the Sleeping Comfort market we are delighted to take our revolutionary SmartGRID technology to a new domain and launch our first products in the sitting-comfort space."

"This launch is a true testament to our capabilities as a brand to turn customer recommendations or 'wish lists' to reality and we believe that these new introductions will change the paradigm of the sitting-comfort industry," she added

Speaking on the launch, Srikanth K N, Director, Other Hardline, Amazon India was quoted saying, "With more customers shopping online post-COVID, office and work from home, furniture business on Amazon has grown more than 2X over the last one year. To continue providing customers with best-in-class offerings coupled with convenience, premium quality & great pricing, we are happy to announce the launch of yet another flagship brand's chair selection- The Sleep Company's SmartGRID Chair: a unique mix of innovative SmartGRID, responsive support and cushioning transition layer. This is an exclusive partnership where the SmartGRID Chair selection will be available only on Amazon.in. With The Sleep Company's expertise in designing innovative products backed by deep consumer understanding, we are sure of this launch delighting Amazon customers."