Tatas to launch Super App “Neu” on 07th April

The much discussed Tata Super App may finally be launched on 07th April. The app will be christened “Neu” and will take on the likes of Amazon and Jio Platforms in the digital and ecommerce space.

Neu will be a consolidated platform for all the products of the Tata group under one roof and through a single front-end. This will position the Tata group also at par with the most digitally savvy front-end platforms in India.

The Neu will be launched on its own app as well as on Good Play Store on 07th April. To begin with the Neu platform will only be kept open for employees. After it goes through the test phase, it will be enhanced and expanded to offer digital solutions to all customers across the board.

In short, the Tata Neu will emerge as a seamless shopping and payments experience and will become a virtual one-stop shop for all the products of the Tata group.

The loyalty points in Tata Neu will come in the form of NeuCoins. The NeuCoins will eventually subsume the loyalty points of all the other platforms like Croma, Tata Cliq, 1MG etc.

The Tata Neu platform will offer access to groceries, gadgets, holiday getaways, hotel bookings etc. Users can also use the Tata Pay facility to pay instantly for any of the online and in-store purchases. In addition, utility bills can also be played from Tata Neu itself.

The payment options are also numerous. For instance, one can buy multiple Tata group products using NeuCoins, debit / credit cards, UPI facility, EMI and a lot more. Other platforms like Amazon, Paytm and Reliance Jio have already built their super apps.

Even these apps provide a host of services including payments, content streaming, shopping, travel bookings, groceries, utility bill payments, airline bookings etc under one roof.

The Indian model of super app is distinctly different from the global app model. For instance, the globally successful super apps are traditionally built around core services like digital payments, food tech, e-mobility, online shopping, utility bills and so on.

IT is estimated that the Indian digital economy would touch a level of $800 billion by 2030 and online retail will constitute the biggest share of the digital pie, as per a report by Redseer.

For instance, the Tata super app “Neu” will combine groceries from Big Basket, medicines from 1MG, electronics from Croma, holiday packages from Taj, personal loans / credit card options from Tata Finance, home loans and real estate selection from Tata Housing etc.

It is estimated that the online retail market in India has the potential to grow to $350 billion in terms of gross merchandise value (GMV) over next 10 years, and that is a huge opportunity.

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