Credo Brands (MUFTI) IPO anchor allocation at 30%

About Credo Brands Marketing (MUFTI) IPO

Credo Brands (MUFTI) IPO will be open for subscription from December 19, 2023 to December 21, 2023. The stock of Credo Brands Marketing Ltd (MUFTI) has a face value of ₹2 per share and the price band for the book building IPO has been set in the band of ₹266 to ₹280 per share. The final price will be discovered within this band. The IPO of Credo Brands Marketing Ltd (MUFTI) will be entirely an offer for sale (OFS) with no fresh issue component in the IPO. The offer for sale (OFS) portion of the IPO of Credo Brands Marketing Ltd (MUFTI) comprises the sale of 1,96,34,960 shares (196.35 lakh shares approximately), which at the upper price band of ₹280 per share will translate into an offer for sale (OFS) issue size of ₹549.78 crore.

Out of the offer for sale size of 196.35 lakh shares, the four promoter shareholders will jointly offer 86.31 lakhs shares while the 4 non-promoter investor shareholders will offer the balance 110.04 lakh shares in the OFS. Since there is no fresh issue component in the IPO, the offer for sale (OFS) portion will also double up as the overall size of the IPO. Therefore, the overall IPO of Credo Brands Marketing Ltd (MUFTI) will also comprise the sale of 1,96,34,960 shares (196.35 lakh shares approximately), which at the upper price band of ₹280 per share translates into total IPO size of ₹549.78 crore. The stock will be listed on the NSE and the BSE on the IPO mainboard. Being entirely an offer for sale (OFS), there will be no fresh inflow of funds into the company for utilization. The IPO will be lead managed by DAM Capital Advisors (formerly IDFC Securities), ICICI Securities and Keynote Financial Services. Link Intime India Private Ltd will be the registrar to the issue.

A brief on the anchor allocation of Credo Brands Marketing Ltd (MUFTI)

The anchor issue of Credo Brands Marketing Ltd (MUFTI) saw a relatively strong response on 18th December 2023 with 30% of the IPO size getting absorbed by the anchors. Out of 1,96,34,960 shares (196.35 lakh shares approximately) on offer, the anchors picked up 58,90,488 shares (58.90 lakh shares approximately) accounting for 30% of the total IPO size. The anchor placement reporting was made to the BSE late on Monday, December 18th, 2023; one working day ahead of the IPO opening on Tuesday, 19th December 2023. The IPO of Credo Brands Marketing Ltd (MUFTI) opens on 19th December 2023 in the price band of ₹266 to ₹280 and will close for subscription on 21st December 2023.

The entire anchor allocation was made at the upper price band of ₹280 per share. This includes the face value of ₹2 per share plus a premium of ₹278 per share, taking the anchor allocation price to ₹280 per share. Let us focus on the anchor allotment portion ahead of the Credo Brands Marketing Ltd (MUFTI) IPO, which saw the anchor bidding opening and also closing on 18th December 2023. Post the anchor allocation, here is how the overall allocation looked.

Here it must be noted that the 58,90,488 shares issued to the anchor investors on 18th December 2023, were actually reduced from the original QIB quota; and only the residual amount would be available to QIBs in the IPO. That change has been reflected in the table above, with the QIB IPO portion reduced to the extent of the anchor allocation. The overall allocation to QIBs includes the anchor portion, so the anchor shares allotted has been deducted from the QIB quota for the purpose of the public issue.

Finer points of anchor allocation process

Before we go into the details of the actual anchor allotment, a quick word on the process of anchor placement. The anchor placement ahead of an IPO/FPO is different from a pre-IPO placement in that the anchor allocation has a lock-in period of just one month, although under the new rules, part of the anchor portion will be locked in for 3 months. It is just to give confidence to investors that the issue is backed by large established institutions. It is the presence of institutional investors like mutual funds and foreign portfolio investors (FPIs) that gives confidence to the retail investors. Here are details of the anchor lock-in for the issue of Credo Brands Marketing Ltd (MUFTI).

However, the anchor investors cannot be allotted shares at a discount to the IPO price. This is explicitly stated in the SEBI revised regulations as under, “As per the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirement) Regulations, 2018, as amended, in case the Offer Price discovered through book building process is higher than the Anchor Investor Allocation Price, then the Anchor investors will be required to pay the difference by the pay-in as specified in the revised CAN.

An anchor investor in an IPO is normally a qualified institutional buyer (QIB) like a foreign portfolio investor or mutual fund or insurance company or a sovereign fund which invests before the IPO is made available to the public as per SEBI regulations. Anchor portion is part of the public issue, so the IPO portion to the public (QIB portion) is reduced to that extent. As initial investors, these anchors make the IPO process more attractive for investors, and instil confidence in them. Anchor investors also largely aid in price discovery of the IPO

Anchor allocation investors in Credo Brands Marketing (MUFTI) IPO

On 18th December 2023, Credo Brands Marketing Ltd (MUFTI) completed the bidding for its anchor allocation. There was a strong and robust response as the anchor investors participated through the process of book building. A total of 58,90,488 shares were allotted to a total of 11 anchor investors. The allocation was done at the upper IPO price band of ₹280 per share (including premium of ₹278 per share) which resulted in an overall anchor allocation of ₹164.93 crore. The anchors have already absorbed 30% of the total issue size of ₹549.78 crore, which is indicative of fairly robust institutional demand.

Listed below are the 11 anchor investors who, have been allotted the entire 100% of the anchor allocation of Credo Brands Marketing Ltd (MUFTI), between them. The entire anchor allocation of ₹164.93 crore was spread across a total of 11 major anchor investors, with each of the anchor investor getting at least 3% each out of the anchor allocation quota. These 11 anchor investors accounted for 100.00% of the total anchor collection of  ₹164.93 crore. The detailed allocation is captured in the table below, indexed descending on size of anchor allocation.

Data Source: BSE Filings (Value Allocated in ₹ in Crore)

The above list includes the complete set of 11 anchor investors who got allotted shares in the anchor portion done ahead of the Credo Brands Marketing Ltd (MUFTI) IPO. There were 11 anchor investors in all. The detailed and comprehensive report on the anchor allocation with the mutual fund portion separated can be accessed by clicking on the link below.

https://www.bseindia.com/markets/MarketInfo/DownloadAttach.aspx?id=20231218-57&attachedId=851b671b-a3ab-4792-a508-62bfc68ccd58

The detailed report is available in PDF format and can be downloaded by clicking on the link above. Alternatively, readers can also opt to cut this link and paste in their browser, in case the link is not directly clickable. The details of the anchor allocation can also be accessed in the Notices section of the BSE on its website www.bseindia.com.

Overall, the anchors absorbed 30% of the total issue size. The QIB portion in the IPO will be reduced to the extent of the anchor placement done above. Only the balance amount will be available for QIB allocation as part of the regular IPO. The general norm is that, in anchor placements, smaller issues find it hard to get FPIs interested while larger issues do not interest mutual funds. Credo Brands Marketing Ltd (MUFTI) saw a good deal of buying interest from all category of anchors viz. FPIs, participatory notes routed through ODIs, domestic mutual funds, AIFs, and insurance companies. Let us finally look at the sub-category of mutual fund participation in the anchor allocation ahead of the Credo Brands Marketing Ltd (MUFTI) IPO.

The anchor response normally sets the tone for the retail participation in the IPO and the anchor response has been fairly steady this time around. Out of the 58,90,488 shares allocated to the anchors in the IPO, a total of 24,99,167 shares were allocated to domestic mutual funds registered with SEBI. This allocation was spread across 3 mutual fund schemes belonging to 3 asset management companies (AMCs). The mutual fund allocation in the anchor portion amounted to 42.43% of the total anchor size.