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R K Swamy IPO

R K Swamy IPO

  • Status: Closed
  • RHP:
  • ₹ 13,500 / 50 shares

    Minimum Investment

IPO Listing Details

  • Listing Date

    12 Mar 2024

  • Listing Price

    ₹252.00

  • Listing Change

    -12.50%

  • Last Traded Price

    ₹205.84

IPO Details

  • Open Date

    04 Mar 2024

  • Close Date

    06 Mar 2024

  • IPO Price Range

    ₹ 270 to ₹ 288

  • IPO Size

    ₹ 423.56 Cr

  • Listing Exchange

    BSE, NSE

  • Listing Date

    12 Mar 2024

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Timeline Subscription Status Objective Financials SWOT FAQ Contacts

IPO Timeline

R K Swamy IPO Subscription Status

Last Updated: 15 March 2024 10:27 AM by 5Paisa

R K Swamy Limited IPO is set to open from 4th March to 6th March 2024. The company offers integrated marketing services. The IPO includes a fresh issue of 6,006,944 shares worth ₹173 cr. and an Offer-for-Sale (OFS) of 8,700,000 worth ₹250.56 cr. The total IPO size is ₹423.56 cr. The share allotment date is 7th March 2024, and the IPO will be listed on 12th March 2024 on the stock exchanges. The price band is set at ₹270 to ₹288 and the lot size is 50 shares.   

SBI Capital Markets Limited, IIFL Securities Limited, and Motilal Oswal Investment Advisors Limited are the book-running lead managers for this IPO, while KFin Technologies Limited is the registrar. 

Objectives of R K Swamy IPO

●    To fund working capital expenditures to set up a digital video content production studio, new customer experience centres, and computer-aided telephonic interview centres.
●    To invest in IT infrastructure development for the company and its subsidiaries Hansa Research and Hansa Customer Equity.
●    To fund the working capital requirements.
●    General Corporate Purposes.

R K Swamy IPO Video

 

 

R K Swamy IPO Size

Types Size (₹Cr)
Total IPO size 423.56
Offer for sale 250.56
Fresh issue 173.00

R K Swamy IPO Lot Size

Application Lots Shares Amount
Retail (Min) 1 50 ₹14,400
Retail (Max) 13 650 ₹1,87,200
S-HNI (Min) 14 700 ₹2,01,600
S-HNI (Max) 69 3,450 ₹9,93,600
B-HNI (Min) 70 3,500 ₹10,08,000

R K Swamy IPO Reservation

Investors Category Share Allocation
Revenue from operations 2,60,417 (1.77%)
Anchor Allocation To be carved out
QIB 1,08,34,895 (73.67%)
NII (HNI) 21,66,979 (14.73%)
Retail 14,44,653 (9.82%)
Total 1,47,06,944 (100.00%)

Established in 1973, R K Swamy Limited is an integrated marketing company. In terms of revenues, it ranks 8th in the country. The service portfolio of R K Swamy includes:

●    Integrated Marketing Communications
●    Customer Data Analytics and Marketing Technology
●    Full-Service Market Research and Syndicated Studies

The company has a total of 2,533 headcounts spread across 12 cities in India. 

Some of its popular clientele is Aditya Birla Sun Life AMC Limited, Dr. Reddy’s Laboratories Limited, E.I.D.–- Parry (India) Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and more.

Peer Comparison

●    Affle (India) Limited
●    Latent View Analytics Limited
●    Vertoz Advertising Limited

For More Information:
Webstory on R K Swamy IPO

Profit and Loss

Balance Sheet

Particulars (in Rs. Crores) FY23 FY22 FY21
Revenue from operations 292.61 234.41 173.54
EBITDA 62.90 44.42 28.82
PAT 31.25 19.25 3.07
Particulars (in Rs. Crores) FY23 FY22 FY21
Total Assets 313.65 406.44 390.05
Share Capital 4.44 4.08 4.08
Total Borrowings 268.42 390.09 386.75
Particulars (in Rs. Crores) FY23 FY22 FY21
Net cash generated from / (used in) operating activities 29.16 64.00 49.94
Net cash from / (used in) investing activities -13.82 -21.22 -21.57
Net cash flow from / (used in) financing activities -44.26 -33.48 -27.60
Net increase (decrease) in cash and cash equivalents -28.92 9.30 0.76


Strengths

1.    The company is an Integrated marketing services provider serving clients for 50 years. 
2.    It has a PAN-India presence serving clients in various industries. 
3.    The company has long-established relationships with key customers. 
4.    The company has 15 years of experience in the Data Analytics and Marketing Technology segment, with a proven ability to produce digital content at scale.
5.    It is a leader in the business of market research.
6.    Skilled and experienced management team.
 

Risks

1.    A significant majority of our revenues from operations are derived from a limited number of customers in certain industries.
2.    It also generates a majority of our revenue through Digital marketing and Integrated Marketing Communications services. 
3.    High working capital requirements.
4.    It depends on relationships with various newspapers, media channels, advertising platforms and creative talent for advertising and marketing offerings.
5.    Operates in a rapidly changing industry. 
6.    It has experienced negative cash flows in the past. 
 

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FAQs

R K Swamy IPO opens from 4th March to 6th March 2024.
 

The size of R K Swamy IPO is ₹423.56 cr. 
 

To apply for R K Swamy IPO, follow the steps given below:

●    Login to your 5paisa account and select the issue in the current IPO section    
●    Enter the number of lots and the price at which you wish to apply for the  R K Swamy  IPO.    
●    Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.    
You will receive a mandate notification to block funds in your UPI app.
 

The price band of R K Swamy IPO is set at ₹270 to ₹288 per share.
 

The minimum lot size of R K Swamy IPO is 50 shares and the minimum investment required to apply for the IPO is ₹13,500.
 

The share allotment date of R K Swamy IPO is 7th March 2024.
 

The R K Swamy IPO will be listed on 12th March 2024.
 

SBI Capital Markets, IIFL Securities, and Motilal Oswal Investment Advisors are the book-running lead managers for R K Swamy IPO.
 

R K Swamy will use proceeds for:

●    To fund working capital expenditures to set up a digital video content production studio, new customer experience centres, and computer-aided telephonic interview centres.
●    To invest in IT infrastructure development for the company and its subsidiaries Hansa Research and Hansa Customer Equity.
●    To fund the working capital requirements.
●    General Corporate Purposes.