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Last Updated: 29 October 2024 3:20 PM by rutuja_chachad

boAt is an India-based electronics brand known for marketing audio-focused smart wearables and accessories filed a DRHP with SEBI on 26 January 2022 for an IPO of Rs. 2,000 crores. This offer includes a 900 crores fresh issue of equity shares and an offer for sale amounting to Rs. 1,100 crores as described in the DRHP. Further, the company is looking to raise Rs. 180 crores through a pre-IPO placement. So far, the company is waiting for SEBI's approval before it can float the IPO in the market.

Objectives of boAT IPO

The objectives that boAt wishes to fulfill with the proceeds from this IPO are listed below:
- Expand presence by indulging in a wide range of lifestyle categories.
- To continue investing and take the brand to greater heights.
- Increase marketing capabilities to generate a greater consumer base.
- Build robust design, research, development and technical capabilities

boAt is an India-based electronics brand. This company is known for marketing audio-focused smart wearables and accessories. The business is carried under a legal name, Imagine Marketing Services Private Limited, incorporated in 2013, while boAt is the household name.
boAt designs and markets smartwatches and audio-focused accessories, like earphones, travel chargers, stereo headphones, home audio equipment, wireless speakers, premium rugged cables, and a comprehensive collection of mobile phone accessories. 


 

Profit and Loss

Balance Sheet

Particulars (in Rs. Crores) FY21 FY20 FY19
Revenue 13,137.16 6,091.07 2,258.49
EBITDA 316.82 167.53 33.76
PAT 865.37 477.98 80.37
Particulars (in Rs. Crores) FY21 FY20 FY19
Total Assets 6,784.27 1,905.00 839.34
Share Capital 0.45 0.5 0.5
Total Borrowings 2,142.59 1,189.71 608.37
Particulars (in Rs. Crores) FY21 FY20 FY19
Net cash generated from / (used in) operating activities 1,088.18 136.36 234.45
Net cash from / (used in) investing activities 66.56 71.52 2.46
Net cash flow from / (used in) financing activities 2,707.77 182.78 208.23
Net increase (decrease) in cash and cash equivalents 1,220.20 129.88 54.22

 


Strengths

1. One of the largest Indian digital-first brands with leading market positions across multiple fast-growing product categories
2. Company’s flagship brand “boAt” is a consumer brand with strong market positioning and a clear value proposition
3. Company’s digital-first platform capabilities are targeted to enable growth and continue to allow it to build a presence across multiple consumer categories
4. Professional, founder-driven management team with deep industry expertise and track record, and experienced consumer products.

 

Risks

1. If the company fails to successfully identify and respond to changing customer preferences and market developments in a cost-effective and timely manner, its ability to generate revenues and grow its business may be adversely impacted
2. The company operates in an industry with several competitors, including large and established ones, and it may fail to compete successfully against existing or new competitors, which may reduce the demand for its products and services which may lead to reduced prices, operating margins, profits and further result in loss of market share across product categories
3. The company relies on a number of third-party contract manufacturers and component suppliers for the production of its products. Any shortage and cessation in supply from these contract manufacturers or component suppliers could adversely affect its business, results of operations, and cash flows

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