How this deal will help Reliance: DTH is gaining market share at the expense of MSO. Therefore, JioCinema will benefit from DTH's protected network of premium customers as they collaborate and expand their subscriber base.
Challenges faced by Tata Play: Even with its substantial market share, other streaming services like Netflix, Hotstar, JioCinema, and Amazon Prime pose a threat to satellite television provider Tata Play.
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