Purple United Sales IPO - Day 3 Subscription at 38.60 Times

The conclusion of Purple United Sales' initial public offering (IPO) has demonstrated remarkable investor enthusiasm, achieving an impressive overall subscription of 38.60 times by 12:16 PM on December 13, 2024. This strong final-day performance reflects substantial market confidence in the company's children's fashion retail business model and its growth prospects in India's evolving premium kidswear market.

Purple United Sales IPO closing response showcased exceptional participation across all investor categories. The Retail Investors segment demonstrated overwhelming interest, reaching 55.42 times subscription, while Non-Institutional Investors showed robust confidence at 28.57 times. The Qualified Institutional Buyers concluded their participation strongly at 16.68 times, indicating broad-based institutional confidence in the company's business strategy and expansion plans.

This impressive response across investor categories underscores the market's positive outlook on India's premium children's wear sector and Purple United's established position within it, particularly notable given their presence across both offline and online retail channels.

Subscription Status of Purple United Sales IPO:
 

*As of 12:16 PM

Here are the subscription details for Purple United Sales IPO as of Day 3 (13th December 2024, 12:16 PM):

Key Highlights Day 3:

• Overall subscription reached an impressive 38.60 times, demonstrating exceptional market confidence
• Retail investors led with remarkable 55.42 times subscription, worth ₹604.75 crores
• NII category showed strong participation at 28.57 times, worth ₹133.53 crores
• QIB portion concluded strongly at 16.68 times, worth ₹104.04 crores
• Total bids received for 6.68 crore shares worth ₹842.32 crores
• Applications reached 50,659, indicating widespread investor interest
• Final day response reflected overwhelming market confidence
• Strong momentum maintained across all investor categories

Purple United Sales IPO - Day 2 Subscription at 18.04 Times

Key Highlights Day 2:

• Overall subscription improved significantly to 18.04 times
• Retail investors demonstrated growing interest with 28.77 times subscription
• NII category showed substantial improvement reaching 12.41 times
• QIB portion maintained steady at 3.51 times
• Day two response indicated building market enthusiasm
• Strong momentum across retail and NII categories
• Subscription trend suggested robust investor appetite
• Significant improvement from day one levels

Purple United Sales IPO - Day 1 Subscription at 7.58 Times

Key Highlights Day 1:

• Overall subscription opened strong at 7.58 times
• Retail investors showed early confidence with 11.28 times subscription
• NII category demonstrated good start with 4.37 times
• QIB portion began well at 3.50 times
• Opening day response indicated positive market sentiment
• Strong initial retail participation reflected brand recognition
• First-day momentum suggested promising investor interest
• Early subscription levels indicated market confidence

About Purple United Sales Limited: 

Incorporated in 2014, Purple United has established itself as a premium children's fashion brand offering a comprehensive range of clothing, footwear, and accessories for children up to 14 years of age. The company operates through a multi-channel distribution network comprising 17 exclusive brand outlets across 5 states and 10 cities, complemented by 20 shop-in-shop locations and strong online presence across major e-commerce platforms.
With 161 employees as of June 2024, the company has demonstrated robust financial performance, achieving 67% revenue growth and 223% PAT increase between FY2023 and FY2024. Their product portfolio spans across various categories including apparel, footwear, and accessories, with a strong focus on quality and design under their flagship brand "Purple United Kids". The company's strategic positioning in the premium children's wear segment, coupled with their integrated offline and online presence, has established them as a significant player in India's growing children's fashion market.

Highlights of the Purple United Sales IPO:

• IPO type: Book Built Issue
• IPO size: ₹32.81 crores
• Fresh Issue: 26.04 lakh shares
• Face value: ₹10 per share
• Price band: ₹121 to ₹126 per share
• Lot size: 1000 shares
• Minimum investment for retail investors: ₹126,000
• Minimum investment for HNI: ₹252,000 (2 lots)
• Listing at: NSE SME
• IPO opens: December 11, 2024
• IPO closes: December 13, 2024
• Allotment date: December 16, 2024
• Refund initiation: December 17, 2024
• Credit of shares: December 17, 2024
• Listing date: December 18, 2024
• Lead Manager: Expert Global Consultants Private Limited
• Registrar: Kfin Technologies Limited
• Market Maker: Prabhat Financial Services