Job Description

We are seeking an experienced Head of SEO, Content & CRO to join our dynamic team. If you are someone who has a strong understanding of stock broking and trading, we should talk. You will be responsible for leading our efforts in maximizing website traffic, enhancing content engagement, and optimizing conversion rates to drive business growth.

Roles & Responsibilities

  • SEO Strategy: Develop and implement an effective search engine optimization strategy that improves organic search rankings and maximizes ROI.
  • Content Leadership: Oversee the creation, planning, and management of engaging and informative content tailored to our target audience, focusing on financial services and stock market trends.
  • Conversion Rate Optimization: Lead initiatives to improve the effectiveness of website elements, including landing pages, user pathways, and call-to-action strategies, to enhance customer acquisition and retention.
  • Data Analysis: Regularly analyse performance metrics to understand the effectiveness of SEO, content, and CRO strategies, and adjust plans accordingly.
  • Team Management: Lead and expand the SEO, content, and CRO team. Provide training and development to ensure high performance and career growth of team members.
  • Cross-Functional Collaboration: Work closely with marketing, IT, and analytics teams to ensure SEO and content strategies align with overall business objectives.
  • Industry Trends: Stay updated with the latest trends and technologies in SEO, content marketing, and conversion optimization to keep our practices ahead of the curve.

Qualifications:

  • Proven experience in SEO, content management, and CRO, preferably in the financial services or stock broking industry.
  • Strong understanding of Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and CRO technologies.
  • Excellent leadership and team management skills.
  • Ability to analyse data and provide evidence-based recommendations.
  • Superior writing and editorial skills.

Requirements:

  • Knowledge of the stock market, financial products, and brokerage services.
  • Experience with CRM software and digital marketing tools.
  • Strong problem-solving skills and creativity.

To apply kindly send your CV along with the Cover Letter at hrteam@5paisa.com