Marico has an extensive product line that includes items for hair care, skin care, edible oils, nutritious foods, male grooming, and fabric care.
The range of products offered by Marico includes a number of categories, each of which is linked to a well-known brand with a sizable following on the market.
1. Coconut oil: Nihar Naturals and Parachute are two brands. 2. Super-premium Refined Edible Oils: The Saffola brand is an example of this category. 3. Value-Added Hair Oils: Popular brands include Parachute Advanced, Nihar Naturals, and Hair & Care.
● Coconut oils: Market share:62%, Rank: 1 ● Parachute Rigids: Market Share - 52%, Rank - 1. ● Value Added Hair Oils: Market Share - 37%, Rank - 1st.
Purchasing essential inputs like copra, sunflower oil, rice bran oil, and polymers exposes Marico to price volatility in raw materials, which is a significant risk. Even small price changes can have an impact on operating margins because these costs make up more than 50% of sales. Geoclimatic factors and global price dynamics are crucial to Marico's profitability.